iPhone 8 repair and Apple Horizon machine

I originally posted this as an answer to a question last week but thought it was pertinent enough to our survival that I repost it here so we can get some feedback .

The announcement date is September 12. 2017 on the iPhone 8

Rumors indicate the company will introduce three new devices at the event: the iPhone 7S, iPhone 7S Plus and the so-called iPhone 8, which will be the 10th anniversary edition.

That's the word on the street. Apple wants it all. Total control. It's called the

Apple Horizon Machine

Here's the info on it:




What we will need if for our parts supplier to find us knock of machines in China and replacement parts or we go out of business in the near future.

We have to get out from under Apples moves at every turn to produce proprietary products. They started with hard drives in 2009, went on to the Retina Displays, pentalobe screws, SSD sticks, glued in batteries, keyboards and anything they can find to cement their monopoly, control the market and now they want to totally control the repair business and pricing. They've pulled support for anything over 6 years old (legacy products).

Why is it that ONLY OWC carries compatible sticks and offers solutions for the iMac proprietary hard drives? I wonder just how much collusion there is between Apple and OWC? OWC sells those fixes for $40 for what should be a $15 part. There are no competitors (why)? https://eshop.macsales.com/item/OWC/DIDI...

The local AASP (in the Mall) average charge on a repair is 2 to 3 times what I charge in my town. When they drive us out of business they will be able to charge whatever they want.

It already takes class action law suits, that Apple holds up in courts, to admit to any manufacture errors. Even then, they are not required to notify the poor customers. They hold it up in court for three years then give a one year window, then close it out.

I have to tell my customer in the morning that his 2011 15" MacBook Pro with the GPU issue covered under one of these programs is now faced with buying a new logic board or a major rework and replacement of that GPU, because this program has expired on his machine:


"Those who do not remember the past are condemned to repeat it." - George Santayana

John D. Rockerfeller

In 1870, he established Standard Oil, which by the early 1880s controlled some 90 percent of U.S. refineries and pipelines. Critics accused Rockefeller of engaging in unethical practices, such as predatory pricing and colluding with railroads to eliminate his competitors, in order to gain a monopoly in the industry.

Reply to discussion Subscribe to discussion

Is this a worthwhile discussion?

Score 2


I'm really surprised as many people have iPhones as they do. How many people can really afford it? The 8 is supposedly going to be somewhere around $1200.

"Research firm IHS has conducted its yearly teardown of the iPhone 7, and found that the materials that make up Apple's latest flagship cost an estimated $224.80. Considering that the phone costs $649, that would seem to leave plenty of room for profit!"

For the cost of manufacturing of the Phone 7, you could get a nice android. At least there's some competition there, because Google isn't manufacturing all android phones. But the Mac vs. PC market is a totally different story.


Most people subsidize their phones @pccheese. They use the phone for 2 years and then sell it.

Yes, some people buy a new one every year but how that is sustained is they sell the previous phone before the new one comes out so they don't take a massive hit from depreciation.


@nick I realize that most people sell their phone. But You'd be lucky to get $200 for a iPhone 6 you paid $600 for two years ago.


That's why you sell the phone before the new one comes out.

If it's 2 years old you can renew and get another phone at a discount so it doesn't matter - they sell the phone to get rid of it (and get some extra money for it) or keep it at that point.


Add a comment